AI-native GTM advisory
Where Brands
Become Benchmarks.
I help fintech, Web3, DeFi, and AI companies turn complex products into trusted markets, measurable growth, and lean AI-powered marketing systems.
Proof
GTM built by an operator.
7+ years across IT, fintech, crypto, and AI. Since 2020, Alice has helped technical products become easier to understand, trust, and adopt — through positioning, founder-led growth, AI workflows, partner campaigns, and measurable marketing systems.
Process
Four moves from brief
to breakthrough.
Discover
Map the product, ICP, market, trust gaps, current workflows, and growth blockers.
Strategise
Define the narrative, category language, proof points, offer, channels, and conversion path.
Execute
Ship AI-native workflows, content, founder-led growth, reporting, partner campaigns, and execution rhythm.
Scale
Track business metrics, refine messaging, double down on what creates leads and revenue, and cut what does not compound.
Services
What we build for
technical teams.
Every engagement is tied to a clear business metric: pipeline, CAC, conversion, transactions, founder visibility, workflow efficiency, or market trust.
GTM Strategy
ICP diagnosis, category narrative, positioning, launch planning, channel strategy, and conversion paths.
AI Marketing Systems
AI-native workflows for research, content, CRM, reporting, lead generation, and team enablement.
Product Marketing
Messaging hierarchy, user education, competitive differentiation, website copy, and sales/founder enablement.
SEO & AEO
Search and AI-answer visibility for technical products, founders, and trust-heavy categories that need to be found and cited.
B2B Growth
Lead-generation systems, founder-led LinkedIn loops, partner growth, paid/organic experiments, and conversion rhythm.
Growth Metrics
KPIs, dashboards, weekly learning loops, and reporting that connect marketing activity to commercial outcomes.
Speaking
Proof from the stage.
Talks, panels, and public thinking across AI agents, Web3 infrastructure, DeFi, and fintech growth.
Connect
Follow the work
in public.
For founder-led GTM notes, AI-native marketing systems, Web3 and fintech growth thinking, connect with Alice on X and LinkedIn.
Ready?
Ready to build
trusted growth?
Book a strategy call. We’ll map your positioning, trust gaps, AI workflows, and fastest path to measurable GTM execution — no pitch, no pressure.